MEDIA ADVISORY
 
 
 Home
 

 

 
MEDIA ADVISORY

CONTACT: Susan Harding, Acting Public Information Officer, 301-600-1385
FOR IMMEDIATE RELEASE: March 2, 2007

CAREFIRST BLUECROSS BLUESHIELD NAMED TITLE SPONSOR OF THE FREDERICK MARATHON WEEKEND

Frederick, Md. --- Corrigan Sports Enterprises (CSE), a leader in sports event management and promotion, announced today that CareFirst BlueCross BlueShield (CareFirst) has committed to be the title sponsor of the Frederick Marathon Weekend, which kicks off Saturday, May 5th. This is CareFirst’s second major sponsorship of a running event. CareFirst is also the title sponsor of the popular Baltimore Half-Marathon.

“The Frederick Marathon Weekend is going to be a great event for Frederick and surrounding communities. As a health care company, we are proud to support efforts that promote active, healthy lifestyles,” said Gregory A. Devou, CareFirst Executive Vice President and Chief Marketing Officer. “There is something for everyone – from the spirited spectator to the most experienced runner – during this event and we are excited to join Corrigan Sports Enterprises in this effort.”

“The addition of CareFirst BlueCross BlueShield as the event's Title Sponsor will certainly enhance our ability to grow the event-- both in size and in excitement,” Lee Corrigan, president of CSE said. “Their commitment to healthy living and general wellness gives them great incentive to be an active partner in growing the event.”

CareFirst will be the event’s exclusive health care insurance provider and the organization’s name and logo will be branded throughout all aspects the event. The sponsorship will allow the event organizers to enhance the experience for the runners and significantly increase the charitable donations made to local beneficiaries.

The fifth annual CareFirst BlueCross BlueShield Frederick Marathon Weekend will take place May 5-6, and features five races: marathon, progressive marathon, four-person relay, half-marathon and a twilight 5K. A Health and Fitness Expo will serve as the place for registration and packet pick up. Last year, the event had nearly 3,000 runners, and more than 4,000 are expected this year.

About CSE: Corrigan Sports Enterprises is a leader in sports promotions in the Baltimore/Washington D.C. region. Founded in 1991, CSE owns and operates the following events: Under Armour Baltimore Marathon, The Charm City Challenge, The Capital Classic All-Star Basketball Game, the Toyota Pro Beach Volleyball Tour, the Thrash & Jam Pro Skate Tour presented by Slammers Ultimate Milk, The Under Armour All-America Lacrosse Classic and the annual Baltimore BikeJam Pro Cycling event.

About CareFirst: In its 71st year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit health care company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to more than 3 million individuals and groups in Northern Virginia, the District of Columbia and Maryland. Through its CareFirst Commitment initiative and other public mission activities, CareFirst supports efforts to increase the accessibility, affordability, safety and quality of health care throughout its market areas.

For additional information , please contact Gene Brtalik at 410-605-9381 or

e.mail at gene@corrigansports.com

 

 






 


 


 

 






 


 


 



 

 

 

© Copyright 2004 City of Frederick. All rights reserved.